Nike is making 2025 a year to remember for sneakerheads. From Devin Booker’s Book 1 drops in exclusive colorways to the return of the legendary Jordan 1 "Banned" in a hyper-limited 10,000-pair release, the hype is real. We also got the Galaxy Foamposite, the surprise Wizard of Oz SB Dunk variant, and a back-to-back Jordan 1 drop that shook the game. Are sneaker retros making a comeback, or is Nike flooding the market? Let’s break it all down.
Read moreThe Jordan Ten - 10 out of 10
Walk to the basketball section of a Foot Locker today and you will see innovative technology built into sneakers with the bright and loud color ways. It could be the Giannis Immortality or the Luca 3. It could be the G.T. Cut 3, Tatum 3 or even the Sabrina 2. The colors pop, the designs are revolutionary and unique. Silhouettes have to stand out to grab our attention. The performance that shoe offer have to match the demand that the athletes that wear it, put it through. Athletes of every age….
Read moreThe Future for Nike Is Bright - Elliott Hill in as New CEO
Some of us have been in the sneaker space for a long time. I am grateful for the days of sitting outside of shopping malls with like-minded sneakerheads as we waited for the sun to come up and Foot Locker to open. Here in Arizona, it was always Metrocenter. If I couldn’t snag the new Jordans at Foot Locker, I would take the escalator up to Champs. But some mornings, your size sold out before you got to any of the registers. And if they did, you had to drive home to crack open the Yellow Pages (some of you might have to google that one) and call other stores to find out what sizes they had in stock. If Chris-Town Mall had the size, I jumped in the ’84 Honda CRX and drove across the valley to pick em up.
Read moreShady's Back, Tell A Friend
In 2002, I see a poster for the The Eminem Show and Marshall has on a black Jordan tank, Nike beanie, grey sweats and pair of Jordan 3 True Blues that popped right off the paper. The look is a big departure from the white tee, jeans and bleached hair that most fans would connect with him just a few years earlier. This is a year before Marshall would officially collaborate with Nike and three years before he would become the first rapper to ever collaborate with Jordan Brand. Em certainly wasn’t the first rapper to sign with a sneaker company, but his contribution to sneaker collabs is right up there with Travis and Ye
Read moreKobe - Created His Own Path
It’s hard to explain how the passing someone you had never met can affect you. But on January 26, 2020, we were hit with a lot of emotions. When we heard the news about the helicopter crash in Calabasas that took the lives of 9 people including Kobe and Gianna Bryant, it was a lot to process.
Read more