Look… This whole Diddy thing is crazy. It’s honestly going to rattle a lot of entertainers we know and I feel the majority of y’all aren’t up on it yet. I’ll let you go down that Diddy rabbit hole (pause) if you want because I don’t want my YouTube algos to start trippin on me. I still need to make sure I’m seeing songs like this pop up in my feed so I can lace y’all with gems.
Outside of Diddy, you probably have Kendrick, Cole, and Drake “beef” taking over your algos. Thank god we got this to offset the Diddy shit. And while Kendrick clapped, and Cole fired back quick, it’s Drake’s non-rap moves that have me most engaged.
2024 is shaping up to be one of the best years in rap history. Kanye has a classic on his hands and J. Cole is just getting warmed up for The Falloff. Not really into him backtracking on his Kendrick diss and saying he’s going to pull it off of streaming services but I’m here for Kendrick to absolutely murk Cole on a feature… Drake already got served and Cole is up next for Kung Fu Kenny. But at the end of the day, it’s all love because love them or hate them, Kendrick, Cole, and Drake have given fans so much good material and I applaud them for that.
But hold up…It’s not just mainstream rap either… ALC has decided that he no longer wants to sleep and therefore just keeps putting out heat. The ALC x Hit-Boy project was only 3 songs long but goddamn…. slumpers.
And Vel Nine might have one of the best trajectories in rap right now. With the North West album dropping this year, female emcees will get shine and I just see Vel creepin on ah come up with everything she’s doing. She has that Kali Uchis street feel and on the mic she’s been killing it. Put her up with the Fools Gone Wild team and that tour would be crazy.
And fam…. We really got Ab-Soul featured on the Cole album? Do you know how many levels deep this is? Ab-Soul doesn’t throw any shade to Kenny but just the link up with TDE x Dreamville is something. Is Kendrick’s next track going to take shots at TDE and Cole?
And what’s Pusha T’s next move? He popped up with TDE and I just feel he could grenade the rap game coming at Kanye and Drake together. Push was just an Exec with Good Music… he’s not trying to live that corporate life anymore… he’s ready to just spit. PG Lang should sign him right now for some Shohei type cash.
Because you know when Kenny drops, Cole is about to bring out the firing squad. I always felt JID was a mix of Kendrick x Andre and now he has the chance to leapfrog Kendrick in my opinion. He might as well just same the Andre flute album and really blow the music game up.
I got my popcorn and am happily watching hip hop give me engaging shit to get into. What are y’all listening to right now??